.Post Perspectives: 15.Ever asked yourself just how an electrical developer ends up running an influencer marketing system? Jonathan Eg, CEO of Partipost, spills over the herbal tea on The Adrian Series.Trick takeaways:.Why trading protocols caused solitude (as well as a job pivot).The magic formula: genuineness + congruity = influencer effectiveness.B2B influencer advertising and marketing in Asia: It's coming, yet slowly.AI influencers: Cool, however most likely won't substitute your BFF's Instagram.The payment concern tormenting influencer advertising (and just how Partipost is addressing it).Fun fact: Jonathan's papa expects Mondays. Yes, you check out that right.Profit: The influencer advertising and marketing yard is developing a lot faster than you can state "wipe up." Coming from micro-influencers to AI characters, the activity is actually changing-- but legitimacy still reigns supreme.So, just before you underrate that pal along with 200 fans as "not prominent," keep in mind: on earth of nano-influencers, your bestie could merely be the upcoming significant thing.Tune in for even more influencer knowledge and also maybe pick up an idea or two for your personal Instagram game!